Responding to Aduna Brand Values

After designing a playful and less informative approach to the 'Make Baobab Famous' campaign, I decided to look at Aduna's brand values to reflect some of their main intentions when selling their products.

The Baobab is regarded as a vison of potential for health benefits and also an investment in communities that own the baobab trees in Africa. This animation shows the growth of several baobabs that could be used within an advert for raising the awareness of the fruit and the changes that it can make to investing in it.

This video focuses Artwork from Aduna's brand and the intentions to show:

-African Vibrancy

-Depicting the benefits of Baobab

-Listing facts that would interest people concious of their health

-Show the process of the fruit within a style that reflects that of the Aduna baobab design

-Sustaining the visual look to feel 'earthy' and therefore reflect the idea that the baobab tree is the 'tree of life' and organic